Banks which Sponsor Cricket Teams

    As is rightly said, cricket is akin to a religion in India. In other countries like Australia, England and South Africa, cricket is at best the second or third most followed sport. But the sport still presents an opportunity for the brands of the world to be associated with. From fashion brands to FMCG brands to tires, every brand wants a famous cricketer as its brand ambassador, so much so that cricketers levy a greater fee than the Bollywood stars. In England, Australia and South Africa, banking institutions have traditionally been involved with cricket for quite some time now. The trend is catching on in India too with an increasing number of banking institutions jumping into the fray and mostly riding on the back of the huge pomp and fanfare that Indian Premier League carries along with it. We have collated a list of banks which have sponsored cricket teams.

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    9Commonwealth Bank

    The Commonwealth Bank of Australia is not only the largest bank of Australia but also the largest bank in the Southern Hemisphere. It has operations in Australia, New Zealand along with a few branches in the United States of America as well as the United Kingdom. It deals in a plethora of financial services including but not limited to retail, business and institutional banking, funds management, superannuation, insurance, investment and broking services. The Commonwealth Bank is the largest listed company belonging to Australia, which is listed on the Australian Securities Exchange. The Commonwealth Bank is one of the ‘Big Four’, a term used for the 4 largest banks in Australia, with the other three being National Australia Bank, ANZ and Westpac.

    The Commonwealth Bank was established by the Commonwealth Bank Act of 1911 which ruled in favor of bank nationalization. The Commonwealth Bank Act was introduced by the Labor government of Andrew Fisher and came into effect on 22 December, 1911. In the first of its kind move in those times, the Commonwealth Bank had both savings and general bank operations. The bank opened its first branch in Melbourne in 1912. It also had an agreement with Australia Post, which surprisingly exists to this day, that the bank would trade though post office branches too.

    Commonwealth Bank entered Into a 4 year sponsorship deal with Cricket Australia. The bank was sponsoring not only Australia’s men and women cricket teams but also indigenous competition along with grassroots programs. The Commonwealth Bank had been associated with Cricket Australia for the last 27 years before they decided to not renew the partnership in 2017. The association that the Commonwealth Bank went into, in 2013 was worth a total deal value of US $50 million. But in 2017, at the end of the 4 year period, the Commonwealth Bank decided to cut its ties with Cricket Australia.

     
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    Siddharth
    I'm a huge Nadal & Liverpool fan. A massive foodie who is crazy about GoT, Harry Potter, Calvin & Hobbes and Friends, I love reading non/historical fiction. Used to be a tennis player before work caught up. Tennis has now been conveniently substituted by cycling.I am an avid traveler who believes that the pleasure is in the journey!

    2 COMMENTS

    1. They spend our money into waste expense Never Bank with them. If some banks helps social needs, bank with them at least you get good Karma!!!

    2. WHOSE MONEY THE BANKS ARE PLAYING WITH? THEY SHOULD HAVE EXTENDED THE PROFIT TO THE CUSTOMERS AND NOT FOR THE GAMES OF RICH PEOPLE WHERE THE PLAYERS GET MORE THEN THEY DESERVE.

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